We first began by telling compelling stories, and understanding that to do so, you must become part of the narrative—in the very settings you create, you breathe the culture, imbue the values, and shape the retelling of the places that inspired them—this instinct guides us in everything we do. Through creative direction, editorial relationships, and a 360° approach to storytelling, we capture unknown artisans and bring their brilliance to light.

Helen began her career in front of the camera, mastering mood, movement, and the alchemy of presence. Her talents evolved into curating exceptional events, building relationships with international clients, hosting intimate dinners, launches, and planning exclusive travel programs that embody elegance with cultural depth. Her artistry in hospitality and my world in design aligned naturally—creating experiences shaped by heritage, sensitivity, and beauty.
 
Barbara Van Metzinger, our head of finance—brings structure, clarity, and unwavering stewardship—through her contribution, we ensure our purpose remains centered on the guests we serve and the artisans we champion.
 
This is Sourcing Africa: more than product, more than travel—
a constellation of value, connection, and human artistry.

—Bruce A. Macdonald